This is a coca cola advert, the advert has a picture of Santa clause drinking a bottle of coke. this advert was obviously created to be released at Christmas time. seeing as though Santa is on the advert you would assume that the target audience is young children.
the brand coca cola is a well known and established product, coca cola never bring out a completely different product to the original coke; however they may introduce sugar free coke or cherry flavoured coke. 
This a very basic analysis, annotate your advert in the future. You need to use more media terminology. e.g. Signify and signified.
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