Suggest ways people have been represented in these 2 adverts?
Well in the KFC advert the man is represented as being mischevious, lazy and as someone who likes fast food. This is shown when he allows his wife to cook while he reads the paper even though she is pregnant, this is a stereotype because it is basically saying that the woman's place is in the kitchen and that she should make the food while the husband does nothing. At the end he is pictured buying a filler from KFC, the woman who sells the filler to him is black which is saying that we expect KFC employees to be black this is a stereotype as well. the reason he is buying food from KFC is because his wife has presumably thrown him out because of the remark he made about her fat arse.
in the fosters advert the two men are stereotypical of australian men, they are cooking on a BBQ and are drinking fosters. Also their attire is stereotypical as well; they are wearing shorts and flip flops.
The 2 men in the Fosters advert are on a beach which mainly consists of women; which emphasises the fact that they are living the dream from a mans point of view.
The man in london is a very ordinary person who aspires to be more like the 2 Australians; this is why he calls them for advice.
choose one of the advertisements. explore how the representations of men in your chosen advertisement have been used to sell the product?
the man in the KFC advert is used to sell the product to the target audience, which would be men who frequently get in trouble with their wive's and who miss out on dinner. the product is of large preportion so this also suggest it is a man's meal because it is too big for both women and children.
However the man in the advert is used for humour in the advert as well which may mean although the product is mainly targeted at men it may also be targeted at women as well. Also because the man is just an ordinary man so lots of men would relate to him; meaning the product would attract a wider range of people.
